About Jimmy Fairly

Founded in Paris in 2010 by entrepreneur Antonin Chartier, Jimmy Fairly has reinvented the eyewear experience with a simple idea: Make exceptional design accessible to everyone. What started with attainable French savoir faire has grown into a global eyewear brand recognized for its craftsmanship, fair price and frames that bridge style and pleasure.

Jimmy Fairly unites the worlds of fashion and optics. Each collection captures the aesthetic mood of the moment while maintaining a distinctly Parisian sensibility. With more than 160 stores across 10 countries, Jimmy Fairly is an international destination for discerning contemporary consumers of fashion eyewear.

Job Description

We're looking for a dynamic London based PR Coordinator to join our Global PR team.

Reporting to the Senior PR Manager, and working closely with the Global PR and Marketing teams, you'll play a pivotal role in driving brand visibility and influencer relations across the MENA region. You'll help shape and execute the PR and influencer strategy, track performance, and manage media and talent engagement.

Your Mission

Key Responsibilities will Include:

 Influence & Talent

• Identify and select influential content creators, tastemakers, and Key Opinion Leaders (KOLs) across the MENA region to boost brand awareness and engage our community.
• Collaborate with internal teams and external partners to design and deploy high-impact influencer campaigns.
• Manage influencer requests, including product gifting and sample logistics.
• Plan, organise, and oversee PR events across the MENA region to showcase our latest collections and key news.
• Analyse influencer content and campaign performance, contributing to weekly and monthly reports and strategic recommendations.
• Support on-site coordination and execution of brand events.

Press & Media

• Define the annual MENA press strategy, ensuring alignment with global communication objectives.
• Coordinate the production of media assets, working closely with internal teams
• Draft press releases highlighting product launches, collaborations, and brand news, ensuring timely delivery, quality control, and alignment with brand guidelines.
• Proactively manage media requests, including product shoots, interviews, and special projects.

Reporting

• Monitor and analyse the performance of influencer campaigns and media content to assess impact and ROI, preparing weekly and monthly performance reports for internal stakeholders.

Your Profile

We are seeking a proactive, highly organised, and detail-oriented team player with a passion for fashion and lifestyle and an established network within the MENA market.

Key Requirements
 

• 4 years of proven experience in PR and Influence, either in-house or at an agency.
• Experience in a fast-paced, high-growth environment.
• Fluent in Arabic & English.
• A well-established network of content creators, tastemakers & KOLs, journalists, and stylists across fashion and lifestyle - MENA focused 
• Exceptional organisational skills, a rigorous approach, and attention to detail.
• A collaborative and proactive attitude with a proven ability to build and maintain long-term relationships.
• Excellent written and verbal communication skills.
• Willingness to travel when needed.